Best sellers: Clam Chowder, Lobster Roll. Not only is the food good, this Boston favorite is committed to serving up only fresh and local items with safe and sustainable fishing. This is the first time Pop-Tarts released the reign on their iconic box for an artist to reimagine in a colorful and creative style. A trip to New England isnt complete without a bowl of chowdah and a buttery lobster roll.
The two brands are hosting a pop-up experience in LA this month where select visitors can create their own Pop-Tart-inspired backpacks, skateboards, notebooks, and sneakers. Lyrical Lemonade took this “Crazy Good” collab to another level with an exclusive pop-up event on Melrose. Pop-Tart and Lyrical Lemonade are joining forces to help students customize their back-to-school gear. This meant that fans were able to bring any merchandise they wanted- from tote bags to t-shirts to shoes- to get custom-designed with patches from the event.īefore the release of the limited-edition box on August 14th, Lyrical Lemonade “frosted” fan’s back-to-school wear with collaboration art. The building in which the event was held was immediately eye-catching with bright blue and yellow pop art and the Lyrical Lemonade lemon head icon to represent the collaboration. via the Lyrical Lemonade website.While walking down Melrose we were able to see the decorated building and fans waiting to get in. The “Crazy Good” collaboration will be available on August 14 at 6 p.m. In addition to the special merchandise, the limited Lyrical Lemonade Pop-Tarts Toaster Pastry will feature a special package design. All of us at Lyrical Lemonade have been eating Pop-Tarts since we were kids, so collaborating with them on our own Lyrical Lemonade box is a feeling that I can’t even really explain, feels surreal.” These special themed collectibles will definitely make a big impression in the classroom.Ĭole Bennett, founder of Lyrical Lemonade “It’s been a while since everyone has been back together in school, and we loved the idea of collaborating with Pop-Tarts to get creative and make that first day back amazing. Available starting on August 13, the Pop-Tarts x Lyrical Lemonade Experience will offer a variety of back to school essentials. Pop-Tarts and Lyrical Lemonade have joined forces to offer a one of kind merchandise partnership featuring some student gear. The success of this project is what prompted Weber Shandwick to hire our founder, Tara, full-time. Sometimes the right look will set the year on a fantastic course. Lyrical Lemonade x Pop-Tarts Recap Film The product sold out in minutes and the wildly-popular in person activation consisted of onsite customization, photo gallery, and live music. But, everyone wants to make a good first impression.
The return to school is going to look a lot different from previous years, especially for kids who might have been out of the physical classroom for a while. When it is time to go beyond the expected, Pop Tarts is ready to heat up some tasty treats. Pop-Tarts and Lyrical Lemonade have joined forces to offer a one of kind merchandise partnership featuring some student gear. As the summer comes to a close and the school year begins again, the Lyrical Lemonade Pop-Tarts collaboration brings a touch of the extraordinary to those fading carefree days.
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